Putting the care in skincare.

We are a skincare brand that puts the community first.

We know you spend your days hustling and just don't have time to keep up with latest in skincare. If you're like us, you can barley remember to wax your unibrow with a high enough frequency to land a date. So that's why we started Mirra - to decode the skincare routine so that you don't have to. 

Our first product is a fun and digestible weekly email thats easy to relate to. We'll tell you why Kourtney Kardashian is drenching herself in manuka honey, and if it makes sense for you to do it too. Most importantly though, we promise to make sure that everything we recommend has been thoroughly vetted by our team of beauty experts, and passes our standards for clean, non-toxic beauty so that you can sit back, chillax, and treat yo'self. We're also in the process of developing cutting-edge products ourselves, which will be coming your way very soon. 

1. transparency

Skincare (and generally speaking, the cosmetics industry) has traditionally been left unregulated by the government, meaning that the majority of products out there will probably do you more harm than good. We obsess over pH levels, ingredient lists and formulation practices so that you don't have to. Each week, we sit down with industry experts to demystify the latest trends and break down popular ingredients to determine what's credible and what's just snake oil. 

2. inclusivity

There's no one-size-fits-all standard for beauty, and there is definitely no one-size-fits-all approach to skincare. What works for you is probably not going to work for me. And honestly, it shouldn't, because we're each unique and we should be embracing that rather than rejecting it. We believe in celebrating the unique beauty of the individual, and empowering ourselves with the tools necessary to make informed decisions when it comes to our skin.

3. innovation 

Technology and science are at the core of our product development strategy. Coming from the world of tech ourselves, we understand the importance of bringing our community of #skinthusiasts the latest in skin-tech. We believe in well-researched ingredients that actually work, and are constantly updating our understanding of skin. Our goal is to bring you the next generation of cutting-edge products because we know you deserve better. 

4.  balance

We believe that skincare is about more than what you put on your skin. It's not only about the topicals you're using, but also about what you're putting in your body, your stress levels and your mental health. Our goal is to take a wholistic approach to treating your skin, because ultimately, that's the *only* thing that will really work. Beauty is a feeling. Our goal is to get you to a place where you feel good about yourself the next time you look in the mirror.