Putting the care in skincare.

Putting the care in skincare.

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Your Skincare BFF

We're on a mission to empower you with the tools and expertise you need to make informed decisions when it comes to skincare. Since launching our newsletter in June, we’ve been working diligently to bring our community of skin-thusiasts the latest innovations in skin-tech. Our newsletter is just the beginning. ✨



Expert Interviews

We sit down with industry experts to deliver content you can trust.


Ingredient Translations

Tocopherol, Dimethicone, Titanium dioxide? We break it down.


Trend Analysis

We demystify the latest trends. What's credible, and what's just snake oil?



When shopping for skincare, it's hard to know if the salesperson is pushing products or even knows what they're talking about. We've been there, and we want to create an trustworthy experience that caters to you and your lifestyle.

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Built by a team of women in their 20s, we're in this with you. Our team obsesses over ingredients, concentrations, and pH levels. We know what it's like to properly layer 10 products, and we also know beauty doesn't come from serums alone. It's deeper than that. It's about feeling beautiful when you look in the mirra.



Navigating through the world of beauty can be overwhelming. What’s credible anyway? We educate you on ingredients, demystify the latest trends, and share insights from experts about what actually works and what’s just millennial snake oil.


The Skinny on Skincare.

Join our newsletter and army of 10,000+ that wake up a little more flawless, every Friday.

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Look in the Mirra

Reimagine your skin through self-care.