Open Position: Growth Marketing Manager (San Francisco)
We are looking for an enthusiastic highly motivated and digital growth marketer to help scale Mirra’s brand and marketing efforts.
You will decide where and how we spend our marketing dollars for most impact. You will execute an experiment-based growth process to improve acquisition, retention, and referrals and will work directly with the founder, Katia Ameri.
Develop and lead creative marketing campaigns
Run our weekly newsletter (oversee our writing team, and manage list engagement)
Grow our weekly newsletter from 100k to 1M subscribers
Run analytics to answer key strategic growth questions (e.g., what behaviors/demographics predict customer LTV)
Launch, test, analyze, optimize and scale paid social customer acquisition campaigns when we launch skincare products early 2019
Experiment constantly to identify and refine acquisition channels and optimized conversion funnels
Maintain and improve daily / weekly / monthly KPI dashboard to monitor and analyze campaign performance
A/B test traditional and creative ideas on how to grow our core KPIs
Lead our referral marketing efforts to drive word of mouth growth
Execute and implement our SEO strategy (a solid grasp of how blogging, PR, social media, content partnerships and on-page optimization go hand-in-hand with SEO)
Explore new areas! Once you’re fully onboarded, you’ll have the opportunity to explore uncharted territories (should we start a youtube channel? Move into nutrition? We’re open!)
Based in San Francisco, CA. (If you’re based in Los Angeles, we may make an exception).
BA or BS degree from a four-year university (quantitative disciplines preferred)
2-3 years of growth marketing experience
Execution focused and comfortable acting as a one (wo)man show in a fast-paced, unstructured environment.
Experience with product marketing and email marketing a strong plus
Effective at implementing and measuring channel success (cohort analysis, LTV)
Versatile. Ability to thrive in a cross-functional and iterative environment while juggling multiple responsibilities,
Data-driven, but equally creative and instrumental in driving growth for both our content efforts and product sales
Excellent editing and copywriting skills
Growth mindset & self-starter -- and a desire to be the best at what you do!
Relentless in pursuit of growth
And obvi, a love for skincare!
Flexible time off policy
Free products for personal use when we launch!
We are “remote okay” meaning that we value self-care and the need to focus on your own. You will mainly work out of HQ, but within reason, you are free to work remotely as well.
How to Apply:
Think you’d be a good fit? We’d love to meet you! Send us an email at email@example.com with your resume and include what you know about Mirra so far and why you are attracted to this role. Bonus: what product do you think is missing from your skincare routine?