Putting the care in skincare.

Our first ingredient is community.

Skincare shouldn’t feel like a second (or third!) job. We started Mirra to decode skincare so that you don't have to.

Our weekly emails are better than any cool-girl-cult-favorite-expensive-af product you’ll find ~influencers~ promoting, because we strive to share knowledge that helps you make skincare calls for yourself. You gotta know before you glow and honey, no one knows your own life better than you do.

1. transparency

As much as the government likes regulating women’s bodies, skincare and cosmetics have historically been left alone to do whatevs. That leaves a lot of room for products that are posers or even harmful! We’re here to find the best, clean, non-toxic stuff by obsessing over everything from pH levels to formulation practices. If we wouldn’t put something on our faces, we won’t put it in our emails.

2. inclusivity

We don’t believe in any one-size-fits-all standards for beauty or skincare. Our unique qualities are just that, QUALITIES. We celebrate the distinct beauty of the individual, and our mission is to give you tools tailored to your one-of-a-kind body and situation. Basically, we love blankets, just not blanket advice.

3. innovation 

We think intelligence is beautiful. Our founder is a Pisces with a background in tech, so technology and research are at the core of who we are. We’re excited to bring you the literal latest and greatest. Sometimes that means artificial intelligence and sometimes that means chemistry. No matter what, we got you.

4.  balance

We think the first step of a solid skincare routine is loving yourself. We’re not sorry for being cheesy, we care about your holistic wellbeing and we don’t care who knows it! This community believes beauty is a feeling, not an Instagram post. Our physical bodies are like beautiful smoothies made up of stress, nutrition, genetics, mental health, and magic. We want your smoothie to have a little less stress and a little more magic – ooh! And berries! Let’s add more berries…